Yuvan – Live in Concert is a concert by Indian musician Yuvan Shankar Raja. The concert, Yuvan's second in his career, took place on Pongal, 16 January 2011 at the YMCA Grounds, Nandanam, Chennai. Following the announcement, popular Tamil television STAR Vijay agreed to collaborate, sponsoring, organising and marketing the concert, while airing a special television series about Yuvan Shankar Raja, with family members and prominent celebrities closely associated to him participating, besides producing a promotional music video, titled "I'll be there for you". The five-hour show, which was attended by 20,000 people, including several noted film personalities, was received very positively and considered a highly successful event. The concert was aired on 11 and 12 February, Friday and Saturday at 2000 hrs on Vijay TV.
Promotion
Yuvan Isai Raja
As a run up to the concert, STAR Vijay telecasted a 3-week, 14-part series, where several noted celebrities, film directors, actors, friends, who worked with him, and his family members participated and talked about Yuvan Shankar Raja and his music. Yuvan himself participated in two episodes of the show, which was hosted by film actor and RJ Shiva. The show was aired on weekdays at 8pm from 27 December 2010 to 14 January 2011. The following celebrities participated in chronological order:
Furthermore, the episodes in the third season of Vijay TV's reality-basedsinging competitionAirtel Super Singer during the second January week in 2011, was made a Yuvan Shankar Raja special episode, with every song suny by the contestants during the episodes being Yuvan Shankar songs.
A promotional music video for the concert, titled "I’ll Be There for You", was also made, composed and performed by Yuvan Shankar Raja himself, who also appears in the video. Pradeep Milroy Peter, programming head of Vijay TV said, "When we asked Yuvan whether we could do a music video to promote the event, he immediately accepted it", further noting that the whole process, "right from penning lyrics, to scoring music," was completed in a week. The lyrics of the song was written by Na. Muthukumar, which, according to him, would talk about "the relationship the music director and his fans shared". The video was shot in three consecutive nights at the Prasad Studios on sets created by art director Santhanam, with Vishnuvardhan directed the video, Kalyan doing the choreography and Nirav Shah handling the cinematography, who used a Red Camera for the shoot. The music video was released on 29 January 2010 at Sathyam Cinemas, with directors Venkat Prabhu, Lingusamy and Ameer attending, and was first telecasted on television on the same day.
