Americas' SAP Users' Group


Americas' SAP Users' Group is an independent SAP user group.
Its board of directors is composed of ASUG volunteers elected to the board by the ASUG membership. The organization’s daily operations are managed by the Chief Executive Officer of ASUG, Geoff Scott, along with the ASUG management team and staff.

History

In 1990, SAP customers who attended the SAP annual conference “SAPPHIRE” to form an SAP users' group. In 1991, the Americas' SAP Users' Group was created. ASUG works with SAP in order to deliver education and training, networking, research, and influence to ASUG members. As a result of this partnership, ASUG Annual Conference shares a location with SAP's annual SAPPHIRE NOW event.
In 2016, ASUG acquired The Eventful Group's North American assets. In 2016 ASUG also launched the , which is delivered through both hands-on and virtual methods.
Furthermore, ASUG is one of the 12 members of the SAP User Group Executive Network which is the international voice for regional SAP User Groups.

Vision

To provide a forum for members to exchange ideas and best practices, communicate mutual concerns to SAP, influence software development, and establish future priorities. To promote the understanding, productive use, and advancement of SAP products and services.

Membership


Members form communities via ASUG Special Interest Groups and regionally based Chapters in North America.

Special Interest Groups (SIGs)

Members of SIGs share experiences, insights, and ideas, and provide input to SAP development teams. Ninety one SIGs align with SAP products and services in the following areas:
These communities are organized geographically into 38 Chapters throughout the U.S. and Canada for face-to-face education and networking opportunities. Chapters host quarterly face-to-face meetings as part of membership benefits.

ASUG Events

SAP-Centric Financials

ASUG Annual Conference

The ASUG Annual Conference touches on all SAP products and services.

ASUG Business Intelligence and Analytics Conference

The ASUG Business Inlligence and Analytics User Conference is the only customer-led BusinessObjects user event of the
year featuring sessions on topics such as BI strategy; SAP BusinessObjects Dashboards/Xcelsius integration, design, and development; universe design and development; SAP BusinessObjects Web Intelligence; SAP Crystal Reports; and data management, as well as SAP Analytics.

ASUG SAP Business One Conference

This ASUG event provides a forum for education, influence and networking opportunities tailored to SAP Business One professionals.