On August 11, 2008 Jetix started broadcasting a block of "Disney Stars" in Romania and Bulgaria, featuring the series Kim Possible, Phineas and Ferb, and Hannah Montana. High School Musical aired on August 22, 2008 and High School Musical 2 aired on November 1, 2008. It was fully dubbed into Romanian, and an old Bulgarian translation of Kim Possible was made available on October 20, 2008. High School Musical 2 was also dubbed. Subsequently, Phineas and Ferb and American Dragon were also dubbed by Media Link using voice-over dubbing. This way of dubbing is very common in Bulgarian television, because it costs less and takes less time to produce. Usually, only theatrically or home video-released animated films are dubbed with synchronized voices, and in the 1990s only Disney's animated series were dubbed this way for television. Only starting in 2008, Disney allowed Bulgarian broadcasters to dub films themselves, and all of them were using voice-over dubbing. After Disney XD successfully launched on February 13, 2009 in the US, it was expected to be rolled out to European territories in 2009. Later, however, Disney announced that the Jetix channel in certain countries will be renamed to Disney Channel, marking that channel's first introduction in these countries. The change took place on September 19, 2009 in the CEE region. Disney Channel Romania & Bulgaria are broadcast as a single video feed with two audio channels and there is also a Russian audio channel. On September 19, 2009, Disney Channel replaced Jetix in Bulgaria, Czech Republic, Hungary, Moldova, Romania and Slovakia. But the Russian feed was still broadcasting under the Jetix name until it was announced that a separate Disney Channel would launch. After the launch of Disney Channel in Romania and Bulgaria, the Jetix feed in Russia began to be independent and got localized, with Russian titlecards and banners with Russian hours. On August 10, 2010, Disney Channel replaced Jetix in CIS. On October 16, 2010, Disney Channel CEE launched a Ukrainian audio for audience in Ukraine, which was deleted on 1 January 2013 for unknown reasons.
Feeds
Disney Channel Eastern Europe, available in Romania, Moldova and Bulgaria with three audio tracks in Romanian, Bulgarian and English.
Disney Channel Central Europe, available in Czechia, Slovakia, and Hungary, with three audio tracks in Czech, Hungarian and English
Disney Channel Eastern Europe, on its commercial break ident, it shows just the Romanian word for "commercials": RECLAME, without the Bulgarian word, unlike on Jetix, where it showed first "RECLAME", then "РЕКЛАМА".
Availability
Disney Channel Eastern Europe is broadcast in Romania by all pay television providers. The network is also included in the list of channels of various Moldovan cable operators. Meanwhile, Disney Channel EMEA is included in the basic package of the digital platform Digi TV in Serbia Fox Kids, then Jetix, and now Disney Channel have been available in all cable operators in Bulgaria since around 1999 and were mostly broadcast with either the Russian, Romanian, Turkish or English language audio track. In October 2007, a Bulgarian audio track was added to for some of the shows on Jetix. Jetix was previously shown in Bulgaria on bTV, which continued to air a Jetix block even after Fox Kids was sold to Disney. Translation and distribution for the channel's Bulgarian version was handled by Media Link. It was expected that the channel would reach 100% translation of its shows in 2008. However, this was achieved only in early 2009, with many shows being withheld from broadcast after February 2009 until translation of their episodes was completed. In May and June many such programs were returned to the channel, since translation had advanced a lot. Hannah Montana was the only untranslated show, but it was available in Bulgarian on BNT 1 since March 28, 2009. Promos aired in English and not in Bulgarian. Jetix in Russia was based on this channel, but all things related to Disney were automatically replaced with Jetix promos. Certain shows which then did not air on the regular Jetix CEE were part of the hour-and-a-half long programming block that replaced the Disney block. When Jetix CEE was changed to Disney Channel, the Russian-language broadcast ceased. Jetix Russia continued to exist as a separate channel until August 10, 2010.
Disney Junior
Playhouse Disney was launched the same day as Disney Channel as a block. In 2010, Playhouse Disney was launched as a channel, replacing Jetix Play. In June 2011, Playhouse Disney was replaced by Disney Junior.
